Armed with a Commerce degree from McMaster University, Stephanie Cox has a passion for marketing that has placed her in a league of her own. Specializing in guerrilla marketing techniques Stephanie veers away from traditional media allowing for a higher return on investment on limited budgets. Stephanie is constantly focused on learning new ways to market products and services.

With a determination to constantly challenge her skill set, Stephanie participated in the following industry based competitions:

Brand Morocco Case Competition was designed to help increase foreign direct information technology investments from the United States into the country of Morocco. Stephanie took on this project as team leader with a team of four people, and conducted market research to learn the best methods to capitalize on the strengths and leverage the opportunities. Industry officials noted that Stephanie’s submission included the most extensive research. Her plan highlighted the skilled bilingual workforce in Morocco and call center outsourcing possibilities to reach the English and French speaking world.

The Manitoba International Marketing Competition is hosted yearly by the University of Manitoba. Its mission is to develop student’s understanding of marketing principals through the use of strategic decision making, and to provide an international, academic experience with the cooperation of the business and academic communities. As a member of a management team for a product based business, Stephanie was responsible for weekly decisions in pricing, communication, marketing, research, and development. A computer based simulation was used to monitor results. After ten weeks of decision making and developing a strategy statement, a presentation was made to the board of directors, which was comprised of Canadian business leaders. The experience broadened Stephanie’s horizons and honed her analyzing skills.

The University of Toronto Enterprise Creation Association hosts a business plan competition to foster the entrepreneurial spirit. Stephanie’s passion for business and natural entrepreneurial mind set made her a perfect match for this project. Sitting down with a local Toronto entrepreneur, Stephanie developed a business plan to showcase her budding clothing and accessory line. Stephanie received glowing feedback from the judges, and was a finalist in the competition.

Canada’s Next Top Ad Exec was put together by McMaster University in an effort to broaden and challenge student’s marketing abilities. It was during this competition that Stephanie discovered her passion for guerrilla marketing. Carrying out the task of developing an experimental marketing plan for Mitsubishi’s 2008 Lancer, Stephanie’s love of non-traditional marketing methods grew, and confirmed what she already knew – a career in marketing was her calling.

The Cadillac National Case competition partners Cadillac with universities across North America to help solve the challenge of re-branding the 2008 CTS to a younger generation. Stephanie took on this challenge and led a team of three to develop both a traditional and non-traditional marketing plan. Cadillac took notice of their ideas and named them finalists.

Driven, goal oriented and always ready for new challenges, Stephanie is a firm believer in marketing methods that don’t blow your budget yet are still effective. No matter what type of business you run, improving your marketing and the way that you communicate with clients will advance your bottom line and your corporate reputation.